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Posted on 29/07/2010

An introduction to international markets

In the context of rapidly changing consumer tastes and aggressive competition from foreign firms, UK companies are recognising that they can no longer derive any kind of competitive advantage simply by reducing costs. In order to compete on a global scale it is now necessary for them to gain an advantage by creating and exploiting intangible intellectual assets.

Out of all these intellectual assets, creativity, innovation and design are the most vital sources of competitive advantage.

Click below to read the Design Councils article on international markets

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Posted on 26/07/2010

Designer's Desk

We have been contacted by a design blog introducing a new feature which they plan to run every Friday.

It's called Designer's Desk and they are asking designers to take a photo of their work area/own desk, send in the image along with any bits of info on what’s on it, what’s on the walls beside it, on the computer screen, where they found / bought / e.t.c.

If you’re interested in the feature forward the images info@prgirl.com, with the subject ‘Designers Desk’.


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